Through such projects and their emphases on art, desire, intuition, spirituality, order, and science, Bel Geddes fasshioned his image as a ‘practical visionary’. The study investigates Bel Geddes’s designs of stage sets, architecture, products, and world fair exhibits, and the rhetoric he used to promote such designs.
The aspects of modernity explored include: modernism, mass culture, consumption, production, identity and gender. My study investigates his designs and rhetoric as rational and non-rational expressions of modernity. ABSTRACT Norman Bel Geddes (1893-1958) was one of America’s most prominent industrial designers working between 19.
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